If you want to work in marketing, but you also want to work in the growing healthcare field, it is time to sift through the types of marketing jobs available in healthcare that will satisfy your wants and needs. Health care marketing is a very important discipline where professionals will communicate the value of healthcare services or products to patients, businesses and physicians. Since the field is such a broad one, there are several different marketing titles that you can take on that are very different in nature. Here are some of the more popular options to consider when you are attending school to earn your Marketing degree.
General Marketing Jobs in the Field of Health Care
Marketers in all industries are highly trained to use a variety of different tactics and channels to promote products and services. If you would like to become a marketing generalist for a healthcare organization, you will promote physician’s services and medical devices for a healthcare organization or a pharmaceutical company. You may work as part of a team on marketing campaigns, or take on a speciality like social media marketing or search engine optimization. While general marketing positions are popular, they are not the only options to consider.
Marketing Communications Staff Who Develop Marketing Materials
Promotional materials are very important in healthcare organizations. Not only do they help promote a product or service, they also educate patients or professionals who may have a need for what is being marketed. As a marketing communications specialist, you will be part of a team who develops brochures and writes content for direct mail campaigns. You can be a content writer, a graphic designer, a web designer, or public relations specialist who will write press releases for media outlets to print. Many different professionals fall into this communications category.
Conducting Research as a Marketing Analyst
Marketing analysts plays a very important role in the field of healthcare. One of the main reasons this role is so important, is because a team of researchers will gather data and analyze what events will impact the organization before they happen. This helps the marketing team make projections and plan for future campaigns based on the forecasts. Without analysts, problems and opportunities would not be able to be identified.
Management and Executive Marketing Roles
If you are a leader at heart, you may be more interested in becoming a marketing manager or director within a healthcare organization. You will use the organization’s goals to develop plans in the marketing department and discuss which strategies are best. You will also be involved in proposing and approving budgets while you supervise all of the employees within the marketing department day to day. Since healthcare is a field with many regulations, you will be in charge of keeping up with these changes to ensure that your organization is always in compliance.
Related Resource: Practice Manager in Healthcare
If you are sure that you would like to hold a marketing title in a healthcare setting, you need to start by completing a degree program. While a marketing degree is ideal, you can also earn a degree in business or an MBA in Business Administration and gain leverage in the field. According to Parker White, demand in healthcare marketing is on the rise, especially on the digital platform. Review the types of marketing jobs available in healthcare, and start mapping your career path.